Focus Groups

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Exclusive Opportunity: Shape the Future of Information Governance Culture

Help Us Validate Groundbreaking Research That Could Transform Your Profession

 

Are you ready to be part of something that could revolutionize how information governance integrates into organizational DNA? ARMA International invites you to participate in exclusive focus groups centered around our groundbreaking white paper, "From Rules to Reflex: Transforming IG into a Cultural Value."

Continue reading below for full details on the experience and your impact.

Why This Matters to You:

This isn't just another research study—it's a deep dive into the most critical challenge facing IG professionals today: moving beyond compliance to make information governance an instinctive part of how organizations operate. Our August 2025 white paper reveals the cultural barriers that have been holding back IG adoption and provides a roadmap for breakthrough success.

You've experienced the frustration. Well-designed IG strategies that fail because organizational culture wasn't ready to support them. Policies that gather dust while employees default to old habits. The struggle to prove IG's value when leadership sees it as bureaucratic overhead rather than strategic advantage.

This research addresses the game-changing question: How do we embed IG so deeply into organizational culture that good information practices become second nature?

Your Voice Shapes the Future

We need your real-world expertise to validate our findings and refine our recommendations.
 
During these intimate focus groups, you'll:
 
  • Validate key findings from our comprehensive research with senior IG professionals
  • Share your lived experiences with cultural change initiatives—what worked, what didn't, and why
  • Identify practical implementation strategies that can work in your organizational context
  • Reveal obstacles and success factors we need to address in our guidance
  • Influence ARMA's research agenda and continuing education offerings for years to come

What You'll Experience

Pre-Conference Preparation: You'll receive a complimentary copy of the white paper and are expected to review it before arriving at the conference.
 
One-Hour Workshop: We'll walk through the paper's key insights and prepare you for productive focus group discussions.
Intimate Focus Groups: Choose your preferred time slot from three available sessions (6-10 participants each). Trained moderators will guide structured discussions using proven methodologies.

Your Impact Extends Beyond the Conference 

Your insights will directly inform:
 
  • ARMA's next phase of research on culture and IG
  • Future educational programming and resources
  • Best practice guidance for the global IG community
  • Strategies that could transform how our profession approaches organizational changes

This Focus Group Opportunity Is For You If:

  • You lead or have led a program for Records Management, Information Management, and/or Information Governance for an organizational entity
  • You have encountered resistance or frustration with getting your program or program's requirements adopted and/or followed consistently across the organizational entity
  • You have any experience leading efforts to change or influence behaviors, attitudes, or practices as they pertain to RIM, IM, or IG within an organizational entity
  •  You can commit to actively participating in the focus group and all preparatory activities. This includes...
    • Reading the white paper, "From Rules to Reflex, Transforming IG Into A Cultural Value," prior to the start of InfoCon (free with your InfoCon registration!)
    • Attending a 1-hour focus group preparatory workshop (Monday, October 20 at 1pm)
    • Participating in one, 1-hour focus group (three time blocks available).
    • Optional, but recommended: watching the ARMA on-demand webinar [hyperlink] about the white paper (free for ARMA Members and registered focus group participants)

Act Now!

Spots are strictly limited to ensure meaningful dialogue and personalized attention. This is your chance to:
  • Connect with like-minded professionals tackling similar challenges
  • Gain early access to cutting-edge research insights
  • Directly influence the direction of professional development in our field
  • Be recognized as a thought leader in this transformational area
Don't wait. These sessions will fill quickly among professionals who understand that culture truly does eat strategy for breakfast - and who want to be part of the solution.